Aviva

We began working with Aviva in the run up to their brand identity being refreshed, and we worked through an early draft of the guidelines to show how it may translate to organic social media with some additional content ideas thrown in.

This developed into us effectively owning the organic social space, mainly in a static and animation form. We’ve been able to develop the colourful new guidelines to create a consistent look for social, pushing the guideline boundaries where appropriate and adding and developing content which feels more social first and platform appropriate.

A stand-out from the organic social is our development of ‘stickers’ which allow the team to personalise their stories content when re-sharing to have an Aviva feel, but with a social media appropriate style. Turning these into animated GIFs also took it to the next level. Allowing Aviva to create focused story highlights for each product offering.

We also work on other digital content for Aviva, from storyboarding and overseeing the production of paid ad video content, for social media and youtube, working with our own editing team to develop these through to final asset. Through to creating infographics to support online blog content.

Another highlight from our other digital content was producing content to support Aviva’s ‘Get Moving’ campaign on Strava in collaboration with Joe Wicks. Working with Strava, The Body Coach and Aviva guidelines to create Strava app and website assets, including achievement badges, and also social paid adverts to promote the campaign.