Sport Instructors

With the innovative idea of becoming a one stop shop for sport instructors to promote themselves and be found easily and quickly in one place we knew this needed to be a brand for todays digital age.

We proposed a few options, but we both knew the direction which worked best. A clever icon design is the focus, with the future idea of the business having a phone app. Utilising the 3D aspect of the ‘S’ to create the ‘i’ of Instructors. Creating a slope to the full name logo to create some energy and subtly suggest improvement which an ‘instructor’ would naturally do.

Following a successful branding activity we produced a website which can facilitate the unique needs of the company. Showcasing instructors profiles, searchable by sport and location mainly. Whilst also being easy to use and functional for those that are looking for an Instructor. And ultimately a tiered approach to generate income from different levels of subscriptions for instructor profiles.

We also created a look and feel for social media, and created a specific launch campaign, which built up over a couple of weeks. Breaking down the benefits and ideas behind the brand.