Street F.C.

Upon hitting hard times, especially as a semi-professional club, Street FC found themselves at a crossroads, which led to an internal change of staff and committee members. To commemorate this and give an outward statement of intent for the future, they wanted to re-brand their club crest.

We created various versions, which all intended to future-proof the crest and add more personality. The previous crest was simple and generic, and we intended to bring more unique story-telling elements to the new design. Pulling on the clubs Somerset roots and shoe-making history. Creating something un-mistakenly Street FC and something the club and fans can be proud of.

Following on from the re-branding, we’ve since taking the branding across their other touchpoints. Producing a look and feel for their social media and website, utilising our photography team to capture the players and bring the content to life. Producing content to support the club house and charity events, and documents such as commercial and sponsorship opportunities. Taking their content to the next level has made Street stand-out and increase footfall though the gate, sponsorship and create a buzz around the club.

A highlight was designing and creating the kits and teamwear. Something we couldn’t do without supporting the club ourselves with sponsorship of the home kit. Working closely with another company we work with, Clarks, on the away kit. We have the kit on display in the office now!