Design

Vivobarefoot

Vivobarefoot is a brand that touches all areas of Viewpoint Studios. But within design we’ve built a strong relationship with the internal team as we work across all types of projects, with a lean towards digital output mainly.

Having begun our journey with Vivobarefoot working on a large shareholder deck, we very quickly found ourselves integrated within the creative team and working across multiple projects. We helped to transition them to their new website with a lot of background/update content. And we’ve since worked on all aspects of projects, whether webpages, emails, paid adverts and social media.

In more recent times we’ve taken on the production of all their BAU email designs. Producing anywhere between 8 and 16 emails a month. Meaning we are working as though we are a member of their internal team. We’ve helped to establish a consistent look and feel as we the standard and conversion rate of the emails has seen a significant rise.

We have also moved onto creating their Automation email designs also, with the aim of further creating consistency in design approach. Working through whole automated journeys of emails based off of post-purchase or post course journey’s.

Seasonal catalogues is another area we’ve begun to own. Producing four information led catalogues per year, working with product managers and marketing managers to best prepare a catalogue the teams in markets can sell from. Improving the processes each season has been an aim to help consolidate feedback and design time, using Figma to produce linked assets, reducing time significantly.

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