Clarks

Pulling together intricate set builds, multiple locations, dynamic choreography, photography, and production was a true team effort. This project pushed us creatively and logistically. The result is a playful, expressive TV spot that celebrates childhood confidence and Clarks’ timeless connection to it. 

One of the defining aspects of this production was our full-scale set builds, crafted by the Viewpoint team directly at Clarks’ headquarters. To match the narrative of the commercial, we constructed a full classroom set complete with authentic scholastic details & a hallway environment designed to feel lived-in, dynamic, and full of character. 

To complement our custom-built environments, our team sourced Wells Cathedral School as the ideal location for the commercial’s energetic outdoor scenes. At the heart of this campaign is movement, and bringing that to life meant we were able to collaborate with a talented choreographer and a brilliant group of child actors.  

We’re incredibly proud to have contributed to this landmark moment for Clarks and grateful for the trust they continue to place in us.